Digital marketing is the new era of marketing which provides various online resources to target large audiences. Almost every business is engaging in digital marketing practices to beat the competition of gaining vast traffic. One of the best tools in this type of marketing is email marketing that offers huge number of benefits to increase the target audiences and brand awareness.
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Outsourcing SEO Services |
E-mail marketing is the most effective digital marketing tool which provides various useful aspects such as:
- Retention
- Acquisition
- Generating traffic
- Direct sales
- Reactivation
- Branding
- Referral marketing
For companies, small as well as large, that are looking to outsource SEO services email marketing would be very beneficial. It acts as one of the most versatile tools that can help their business to grow and stay ahead in the competition of bringing more traffic.
Depth of E-mail marketing
E-mail marketing is more than just sending alerts or mails every time a blog is published. To understand the depth of e-mail marketing, you will need to know the ways through which it can be used to connect with more audience. With immense benefits of email marketing, outsource SEO services can help your business at full extent.
Here are types of emails that can be used in marketing:
- Relational e-mails
These e-mails are used to engage with more subscribers and maintain a healthy relation with them. Using these emails businesses can generate 50% more leads in sales at 33% lower costs. There are 8 types of relational e-mails that can be used to nurture leads:
- Blogs and newsletters
- Contest announcements
- Surveys and reviews
- New subscriber welcome
- Webinars and online event confirmations
- Referral request
- Social updates
- Gated content delivery
- Transaction e-mails
These types of emails are sent by automated systems through which confirmation actions, made by prospects or customers, are recorded. Most of the transactional mails are templates but the average revenue generated by them is two to five times higher than standard bulk e-mails. Here are 8 types of transactional emails which can be used for raising the revenue:
- Account creation
- Return confirmation
- Order confirmations
- Purchase receipts
- Support tickets
- Shipping notices
- Password reminders
- Unsubscribe confirmations
- Promotional e-mails
These types of emails are used for promoting an event, product or services. These are very effective for e-commerce businesses as they can generate sales using promotion of their offers through e-mails. Here are 6 types of promotional e-mails that can be used to generate more leads:
- New product launch
- Trial and upgrade announcements
- New gated content
- Events and webinar launch notifications
- Promotional content
- Offer and sales announcement
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Outsourcing SEO Services |
The need for growth and spreading brand awareness is very much necessary for every company. With great digital marketing strategies, email marketing can help to fulfil this requirement and you will not regret of outsourcing some portion of your SEO services.