Tuesday 13 November 2018

Boosting SEO Campaigns with Visual Content

Content plays the most vital role in search engine optimization services (SEO). In modern-day online marketing, visual content has been a game changer for many ecommerce and online businesses while text-based content has become a connected part of it. Images, videos, GIFs, etc all are in trend for online marketers.


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90% of the information that goes to the brain is visual, and 65% of people are visual learners. With these stats, it’s easy to see why your text-based content is incomplete without a visual element in it. To help you add that much-needed visual flair, we’re looking at how you can boost SEO for your website through the use of visual content.
Here are some result-oriented practices to boost your online marketing and SEO campaign with visual content:
·         Adding Videos to Bring Traffic
Most of the users prefer to utilize video content than plain text information. Video advertisements of a particular product are preferred to have more visitors than text promotions. According to the statistics, when users search something on search engines, their first interaction goes for videos instead of text information.

Moreover, video content has 30-40% more chance of getting clicks than plain text-based links. The main reason behind this is the information is more relevantly elaborated through videos than text contents. More and more people are engaging towards video content, and that’s how traffic increases on a website that has more videos.

·         Visual Content on site attracts Crawlers
Since visual content gets more attention from the online users, so this makes search engine crawlers to reward those sites which have maximum visual content. It includes videos, images, infographics, etc. In addition, search engine result pages (SERPs) prefer video content over other type of content to show on top ranks.

In order to make them more effective, create short videos describing the product or service description you are offering through website. Also add infographics that contain relevant data related to your offerings. A top SEO company will help you make most attractive and information-oriented content to attract more viewers.

·         Minimize bounce rates through homepage content
According to certain stats, online users leave a website within 10-15 seconds if it takes time to load appropriately. In order to minimize these chances, add images and short videos that will provide quick introduction of the website services. This will make the user stay longer till the time the site is completely loaded.
Websites that loads quickly have greater chances to be featured in top ranks on SERPs. Also, if the visitor is spending more time on the landing pages the site’s efficiency will be increased. Overall, you will get huge benefits for your SEO campaigns.

·         Creating high-quality backlinks through infographics


Infographics are very effective for driving quality traffic from targeted audiences. They are more appealing to the online users and convey message more appropriately than other types of content. You can create backlinks for your website by posting infographics on high-quality websites which have great number of readers.

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Apart from getting traffic through backlinks, infographics also get higher ranks in image search. Make sure to add relevant information in them to acquire maximum attention from the online users.

Visual content is ruling the modern-day online marketing and helping some top SEO company to experience great benefits from it. They are making every possible attempt to improve rank on SERPs through this essential content. Overall, SEO campaigns are incomplete without visual content and can only be successful when it is implemented appropriately for driving traffic.

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